The BBC 50:50 (In)equality Project

written by Anonymous

Yet the 2021 version of 50:50 now monitors ‘gender identity’ in data gathering. This is not what 50:50 was named for or designed to do. In doing this it’s simultaneously redefined the meaning of the word ‘woman’.

“The BBC’s 50:50 project was originally set up to ensure that 50% of the population (ie women) had their voices and perspectives heard. It was an impressive and successful corrective to the routine visibility of men booked as interviewees and experts on news and other programmes. It’s run for several years and has made a real difference.

Yet the 2021 version of 50:50 now monitors ‘gender identity’ in data gathering. This is not what 50:50 was named for or designed to do. In doing this it’s simultaneously redefined the meaning of the word ‘woman’.”

[NOTE from la scapigliata:

50:50 was run for several years by Ros Atkins in BBC News. Now it’s under June Sarpong’ remit in Diversity and Inclusion.

BBC chiefs are forced to defend their Diversity Tsar June Sarpong being paid £267,000-a-year for a three-day week (which would be more than Director General Tim Davie if she was full time)

Considering that organisations that are supposed to be standing for women’s rights are applauding the suggestions of a Parliament consisting of 50% men and 50% transwomen, it is hardly surprising that this cynical redefining of the words “women” and “equality” is going unchallenged.

END NOTE]